Expansive Multi-Platform Music Programming Helps Drive “La Revolución” To Debut At #1 On Billboard’s Top Latin Albums Chart And #7 On The Billboard 200 With The Strongest Latin Album Debut Of The Last Two Years
“Partnering with MTV Tr3s for set up of ‘La Revolución’ was critical in the success we are enjoying today. MTV Tr3s has brought our music to a wider audience. We are incredibly grateful for all of the support that we have received across all MTV channels and platforms, and look forward to continuing to work closely with the MTV Tr3s team to take our movement to new heights" - Wisin y Yandel
New York, NY- June 8, 2009 -- MTV Tr3s, the most widely distributed TV network dedicated to today’s bicultural Latino youth, celebrates the success of its programming and music partnership with chart topping Latin duo Wisin y Yandel.
Working closely with Universal Music Latino/Machete Records, MTV Tr3s developed an aggressive music and programming strategy that provided Wisin y Yandel fans with an expansive array of on-air and online multiplatform offerings - creating extensive visibility that helped propel their new album “La Revolución” to a #1 debut on Billboard’s Top Latin Albums Chart and #7 on the Billboard 200. This marks the strongest Latin album debut of the last two years. Also, the new Wisin y Yandel video "Abusadora" became the #1 streamed video on Thursday, June 4, 2009 on MTV.com, charting alongside such artists as Eminem and Lady Gaga.
“Wisin y Yandel embodies the soundtrack to which our audience lives their lives: The duo captures the energy and cultural pride of young Latinos, while also showcasing their immersion into the sound of mainstream America- as exemplified by their recent duet with 50 Cent. We are thrilled that Wisin y Yandel recognized MTV Tr3s as the perfect avenue to reach its core audience, while also tapping into a broader U.S. fan base with breakthrough visibility on our sister channels. We ALL congratulate them for bringing Latin music back to its highest chart position of the last two years!” - José Tillán, General Manager/Executive Vice President of MTV Tr3s
MTV Tr3s provided Wisin y Yandel’s fans the ultimate on-line and on-air showcase including:
• “MTV Tr3s Live” – The network’s hit concert series featuring Wisin y Yandel.
• “YoYo: Wisin y Yandel” – Wisin y Yandel introduced viewers to their favorite urban artists.
• “Unscripted: Wisin y Yandel la Historia Continua” – The series gave viewers a behind-the-scenes, intimate look at Wisin y Yandel’s tour in Venezuela with 50 Cent and at home in Puerto Rico.
• “Artist Speaking Tr3s Campaign” – The network’s image promo campaign, which captured the band’s humorous and rebellious sides.
• “Entertainment as a Second Language” – MTV Tr3s announced exclusive performance and tour dates
On Sunday, May 24, the MTV Tr3s’ Wisin y Yandel weekend ratings spiked with young adults P18-24 (+124%), P12-34 (+31%) and teens (+14%) when compared to 2009 YTD Average Sunday 7PM-10PM.
Online, Wisin y Yandel guest blogged for MTV Tr3s.com’s gossip site Blogamole for the five weeks leading up to the release of “La Revolucion.” Visitors to MTVTr3s.com had access to exclusive video and photo content and got a first look at dates for the upcoming national tour. The MTV Tr3s site reached new record highs across the board in May, up +20% versus April and up +161% Year over year. Video streams were the highest to date.
Partnership Across All MTV Platforms
In support of the MTV Tr3s campaign around the artists, MTV2, MTV HITS, MTV JAMS and MTVU all aired the video “Mujeres in the Club” featuring 50 Cent. That multi-channel support has been extended even further with this week’s video premiere of "Abusadora."
With images of Wisin y Yandel currently gracing the shades of the MTV Times square studio, the relationship between the artists and the network will continue as MTV Tr3s signs on as the exclusive media sponsor of Wisin y Yandel’s upcoming U.S. tour.